Experimental art refers to exploring innovative forms of impressional expressions via color, rhyme, and rhythm. Experimental art engages a controlled setup comprising a variety of media, techniques, and parameters, approaching ignored or unexplored areas of art including performance, installation, conceptual, and multimedia. Experimental art labs also integrate new technologies and scientific theories into practice for experiencing the creations that define the lines between science, art, and society.

Experimental art is often characterized by its focus on the process of creation and the exploration of new forms and practices. The goal of investigational art is to contest broadened assumptions about art and the world and to engage with social affairs in new and ingenious ways.